Loanhood, a growing platform for rental fashion and Space by Liquid, a creative studio based in Liverpool, collaborated alongside Liverpool John Moores University to execute a promotional event that highlighted upcoming designers and the benefits of rental fashion.
Over the two days, my varied role included styling, photography, modelling and creative direction as well as leasing and working with many industry professionals in a high pressure, fast-pace environment.
Prior to the event, I researched the designer I would be working with, Ethan Leyland. I took note of his brand image, styling, aesthetic and creative tone of voice, helping me understand how I could expand and develop his brand identity and creative vision.
